Facebook's Insights bug is just an indication that the company is currently stretched on a variety of big data tasks. They'll figure it out, but what does it say about their strategy today?
Why does Twitter get all the credit for being the real-time social platform for TV and entertainment when Facebook gets 8x more engagement?
While measuring social media's return on investment and tying it to the bottom line is one of the golden rings most PR pros are trying to grab these days, there are some who would argue that a financial return doesn’t show the true value of social media for an organization.
General Motors Co.’s recent decision to pull its Facebook advertising sparked a conversation about Facebook’s return on investment that has some Austin-area technology company executives smiling.
Even though GM’s chief marketing officer, Joel Ewanick, said a The Wall Street Journal article about its decision was overblown and that the automaker still liked Facebook, some executives believe the debate about Facebook’s ROI for marketers has been good for Austin tech companies devoted to managing and analyzing social media.
“We love the debate,” said Chris Treadaway, CEO of Polygraph Media, a firm specializing in analyzing social media. “These are the questions that ...
While the top contenders to be Mitt Romney’s vice presidential running mate make guest appearances during his six-state bus tour, one company has predicted who that ultimate winner should be—according to Facebook data.
Polygraph Media, an Austin-based start-up, analyzed the Facebook performance of eight politicians assumed to be on the Romney campaign’s short list for veep: Gov. Chris Christie of New Jersey, Indiana Gov. Mitch Daniels, Sen. Jim DeMint, Gov. Nikki Haley of South Carolina, Louisiana Gov. Bobby Jindal, Sen. Rand Paul, Sen. Rob Portman, and Sen. Marco Rubio.
I trust that you caught presumptive Republican candidate for President Mitt Romney’s interview on Face the Nation yesterday? Even if you didn’t, you must be aware that Romney is currently in the process of selecting a candidate to be his second in command. The so-called ‘VeepStakes’ to pick a Vice Presidential candidate is in full swing.
Facebook has 900 million users generating gobs of public data every day. Their comments or likes on Facebook pages can provide valuable insights for marketers. But it’s often difficult to mine the data to sort through everything to find meaningful information. That’s where Polygraph Media comes in.
Two things stand out from this interview. One is that if you are a startup, you are "a thesis that has yet to be proven." The other is a question. Is Facebook marketing a waste of time, or is it really just a great opportunity that lacks enough metrics to make it feasible? Principle UX Evangelist Chris Bernard interviews CEO and founder of Polygraph Media, Chris Treadway in this short interview. We've also included a video.